Demographics and Psychographics

1) What information do media companies use to create a demographic profile of their audience?

age, gender, income, education, and occupation

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

it makes it easier for you to reach your target customer

3) What are the seven different Psychographics groups? 

lifestyle, personality, values, focus groups, interests, and interviews.

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

Motivations can be defined as the underlying reasons or desires that drive individuals to take specific actions or make certain choices . In the realm of psychographic profiling, identifying and understanding these motivations is essential for businesses to effectively target and engage their target audience.

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

I think I belong in interests as it does depend on what the person likes and prefers. I also think focus groups, as focusing in things can lead u somewhere really good and somewhere u also want to be.