Audience Effects Theory

1) Write a definition of a passive audience: The animals in the water all swam together, and animals that people think rarely exist were also in the water and there was also many different fish together.

2) Write a definition of an active audience: many of the fishes have been swimming together, many of the different type of natures animals came out of different spots and discover more around the sea.

3) Write a definition of the hypodermic needle theory: 

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 

INFORMATION/SURVEILLANCE: Media text - The Times newspaper
 > Why: It tells audiences important information about politics, the world and more.

PERSONAL IDENTITY: 
 > Why:  

DIVERSION/ENTERTAINMENT: 
 > Why: 

RELATIONSHIPS:
 > Why: many different animals together

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above).