Reception theory

 1) What is the preferred reading of a media text?

When the producer picks and chooses how they want there audience to view the media text.

2) What is the oppositional reading of a media text?

The viewer completely rejects and intended message and instead proposes a new, resistant reading

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

It shows us the teenagers act very dangerously and want our thoughts on what this can do and show other teenagers this and see if they easily get influenced.

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

Young people reject this as they do not wanna get influenced in doing these type of stuff which can lead them to have people suffering or in dangerous positions. 

PREFFERED: The preferred reading for the McDonalds image is many others enjoy eating things from outside.

They decided to create something new and try getting many more peoples attention and see if they're interested in something new.

NEGOTIATED: The negotiated reading for the McDonalds image is, many others want to try and put there thoughts and opinions on new things. As this goes on they decide to invent something new.

OPPOSITIONAL: The oppositional reading for the McDonalds image is people dont want the same exact thing that's already been created in other fast food stores.