KISS FM Breakfast show CSP

 Audience

1) Read page 2. What is KISS FM's mission?

KISS FM's mission is to be the go-to destination for contemporary and classic dance music for under 30s, with a focus on digital platforms. 

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

The Kiss network targets 15-34 year olds and consists of Kiss, Kisstory, and Kiss Fresh stations, each with their own musical styles and content but all available on multiple platforms. The breakfast show appeals to its audience with an entertaining style from Jordan and Perri.

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

The KISS network utilizes a multi-platform approach, including digital media and technology, to engage with its target audience of 15-34 year olds. 

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISS Fresh focuses on playing the freshest new beats, including hip-hop, R&B, EDM, house, and garage music, while KISSTORY plays classic older tunes, specifically "old skool and anthems".

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand?

 KISS radio engages its audience through a multi-platform approach, encouraging active participation.

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

Listeners to the KISS Breakfast show can be viewed as either active or passive, depending on how one interprets their engagement

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

The typical audience demographic for the station is between 15 and 34 years old, with a pretty even split between male and female listeners. The station's popularity is thanks to its specialism in modern chart music.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

In the 1960s, radio was the primary medium for music discovery and listening, with families gathering around the radio and DJs acting as tastemakers.

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

The KISS FM Breakfast show and Tony Blackburn's 1967 Radio 1 Breakfast show represent contrasting approaches to radio broadcasting, particularly in terms of audience, style, and content.

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

According to Stuart Hall's Reception Theory, the KISS FM Breakfast show elicits varied interpretations. A preferred reading sees the show as relatable, energetic, and a source of entertainment and connection to music and culture, while an oppositional reading might find it repetitive, shallow, or disconnected from the realities of its audience's lives. 

Industry
1) When did KISS FM first launch and what type of station was it then? 
KISS FM first launched as a pirate radio station on October 7, 1985, broadcasting to South London before expanding across the rest of the city on 94 FM. Initially, it focused on playing soul, funk, and disco music.
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

Bauer Media Group utilizes at least three different types of media: publishing (magazines and websites), audio (radio and podcasts), and outdoor advertising. Recognizable brands include KISS, Magic Radio, Absolute Radio, Hits Radio, Grazia, and Take a Break. 

3) How does KISS FM make money? 

KISS FM primarily makes money through advertising and sponsorship deals. They also generate revenue from events and digital platforms. 

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

The Kiss Breakfast show, hosted by Jordan Banjo and Perri Kiely, currently has around 1.492 million weekly listeners, according to RAJAR data as of May 2025. In recent years, the show's audience has fluctuated. While it has seen some growth, it has also experienced significant drops in listenership.

5) How is KISS FM regulated and what can happen if they break the rules?KISS FM, like all UK radio stations, is regulated by OFCOM which sets broadcasting standards and enforces rules to protect the public