Introduction to OSP

 Introduction to OSP: Influencers blog tasks

Read this article in The Week magazine on the rise of social media influencers and answer the following questions:  

1) What years did YouTube, Twitter and Instagram launch?

YouTube launched in 2005, Twitter in 2006, and Instagram in 2010

2) What is the definition of an influencer?

A person who has the ability to affect others by peoples purchasing decisions, and opinions on a product.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

Selena Gomez - she has over 417 million followers on Instagram. Her content is diverse and blends her work of music and stories about her life etc. fashion posts.  

4) How big is the influencer industry according to the article?

in 2025 $32.5 billion to $33 billion 

5) What are the problems associated with being an influencer?

Getting online hate, and influencers getting cyberbullied 

6) Why is it suggested that audiences actually like being sold products by influencers?

Audience having trust for influences as they share their personal stories 

7) What representation of beauty is often found on Instagram or other influencer sites?

Specific facial features, how they dress, look, etc

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

I think influences are fun and interesting as they post day to day vlogs about life and can learn new things and let their audience know. Some influences can be positive as they are respectful online and are seen as nicer, and intriguing for people to watch. Some can be negative as many hate them for no reason and put private information for people to begin disliking them because of what's been seen online.