Language
1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.
clear branding, navigation menus, and contact information, while Instagram pages often rely on a grid-based layout, visually appealing posts (images and videos), and a combination of hashtags and engaging captions
2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media.
By showcasing his extensive social activism and charitable work alongside his football career using a humble, and impactful communication style.
3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media.
By posting on Instagram announcing a product/collaboration, By her promotional strategy and posting on TikTok.
4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?
The context of his upbringing means he can convincingly support good causes.
5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)?
Leveraging the power of her vast influencer network and cross platform engagement
Representations
1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media?
Marcus Rashford uses mise en scene across his website and social media to construct a multifaceted personal brand that is both an authentic, community-oriented individual and a professional, global influencer.
2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question
He tried to combat child food poverty in the uk by expanding free school meals
3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here.
Marcus Rashford's online presence challenges stereotypes by presenting a new model of a celebrity athlete who is vocal, emotionally intelligent, and politically engaged.
4) What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity?
Kim Kardashian's online presence creates a representation of a modern, multifaceted celebrity who is both an aspirational figure of glamour and success and a relatable entrepreneur and family person
5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence?
Kim Kardashian's online presence both reinforces traditional gender stereotypes
No comments:
Post a Comment