Audience
1) Read page 2. What is KISS FM's mission?
KISS FM's mission is to be the go-to destination for contemporary and classic dance music for under 30s, with a focus on digital platforms.
The Kiss network targets 15-34 year olds and consists of Kiss, Kisstory, and Kiss Fresh stations, each with their own musical styles and content but all available on multiple platforms. The breakfast show appeals to its audience with an entertaining style from Jordan and Perri.
3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?
4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?
KISS Fresh focuses on playing the freshest new beats, including hip-hop, R&B, EDM, house, and garage music, while KISSTORY plays classic older tunes, specifically "old skool and anthems".
5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand?
Listeners to the KISS Breakfast show can be viewed as either active or passive, depending on how one interprets their engagement
7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.
1) When did KISS FM first launch and what type of station was it then?
KISS FM first launched as a pirate radio station on October 7, 1985, broadcasting to South London before expanding across the rest of the city on 94 FM. Initially, it focused on playing soul, funk, and disco music.
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise?