KISS FM Breakfast show CSP

 Audience

1) Read page 2. What is KISS FM's mission?

KISS FM's mission is to be the go-to destination for contemporary and classic dance music for under 30s, with a focus on digital platforms. 

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

The Kiss network targets 15-34 year olds and consists of Kiss, Kisstory, and Kiss Fresh stations, each with their own musical styles and content but all available on multiple platforms. The breakfast show appeals to its audience with an entertaining style from Jordan and Perri.

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

The KISS network utilizes a multi-platform approach, including digital media and technology, to engage with its target audience of 15-34 year olds. 

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISS Fresh focuses on playing the freshest new beats, including hip-hop, R&B, EDM, house, and garage music, while KISSTORY plays classic older tunes, specifically "old skool and anthems".

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand?

 KISS radio engages its audience through a multi-platform approach, encouraging active participation.

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

Listeners to the KISS Breakfast show can be viewed as either active or passive, depending on how one interprets their engagement

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

The typical audience demographic for the station is between 15 and 34 years old, with a pretty even split between male and female listeners. The station's popularity is thanks to its specialism in modern chart music.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

In the 1960s, radio was the primary medium for music discovery and listening, with families gathering around the radio and DJs acting as tastemakers.

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

The KISS FM Breakfast show and Tony Blackburn's 1967 Radio 1 Breakfast show represent contrasting approaches to radio broadcasting, particularly in terms of audience, style, and content.

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

According to Stuart Hall's Reception Theory, the KISS FM Breakfast show elicits varied interpretations. A preferred reading sees the show as relatable, energetic, and a source of entertainment and connection to music and culture, while an oppositional reading might find it repetitive, shallow, or disconnected from the realities of its audience's lives. 

Industry
1) When did KISS FM first launch and what type of station was it then? 
KISS FM first launched as a pirate radio station on October 7, 1985, broadcasting to South London before expanding across the rest of the city on 94 FM. Initially, it focused on playing soul, funk, and disco music.
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

Bauer Media Group utilizes at least three different types of media: publishing (magazines and websites), audio (radio and podcasts), and outdoor advertising. Recognizable brands include KISS, Magic Radio, Absolute Radio, Hits Radio, Grazia, and Take a Break. 

3) How does KISS FM make money? 

KISS FM primarily makes money through advertising and sponsorship deals. They also generate revenue from events and digital platforms. 

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

The Kiss Breakfast show, hosted by Jordan Banjo and Perri Kiely, currently has around 1.492 million weekly listeners, according to RAJAR data as of May 2025. In recent years, the show's audience has fluctuated. While it has seen some growth, it has also experienced significant drops in listenership.

5) How is KISS FM regulated and what can happen if they break the rules?KISS FM, like all UK radio stations, is regulated by OFCOM which sets broadcasting standards and enforces rules to protect the public

Radio: launch of BBC Radio

 Radio 1 Launch CSP: blog task; Work through the following questions to complete your first Radio case study on the launch of BBC Radio 1:

Historical, social and cultural contexts

1) What radio stations were offered by the BBC before 1967?

The home service, the light programme, and the third programme
2) How was BBC radio reorganised in September 1967? What were the new stations that launched?
Radio 1 as a new pop music station and renaming the existing home, light and third programmes.
3) What was pirate radio and why was it popular?
Because they offered music and  content not readily, available on the state- controlled BBC.
4) Why did pirate radio stop broadcasting in 1967?
Due to marine broadcasting offences act , which made it illegal to operate or support.
5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

After the closure of pirate radio stations in the late 1960s, the BBC needed to appeal to the younger audiences who had been loyal to those stations.

6) What was 'needle time' and why was it a problem for BBC Radio?

Needle time was a restriction placed on the amount of recorded music that could be played on British radio stations, including the BBC. It was agreed upon by the Musicians' Union and the record companies to protect live musicians’ jobs.
7) How did BBC Radio 1 offer different content to previous BBC radio stations?

BBC Radio 1 offered very different content compared to previous BBC radio stations by specifically targeting a younger audience and focusing on popular music and youth culture.

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

The first presenter for BBC Radio 1 was Tony Blackburn. He launched the station on 30th September 1967 with the song “Flowers in the Rain” by The Move as the first track played.

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

Tony Blackburn’s first broadcast on BBC Radio 1 in 1967 was carefully designed to appeal to young listeners, especially those who had been fans of pirate radio

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?

Tony Blackburn’s radio show on BBC Radio 1 was more like pirate radio than traditional BBC radio in several key ways:

magazine assesement and Learner Response

 WWW: Arissa, some attempt at recalling magazine convention. 

EBI: You need to complete your blog work. It is ended that there is missing work blued on your mark/grade complete this ASAP.

Q1; 1                                                                                                                                                                  

Q2;2

Q3:2

Q4;0

Q5;0

   8/25  GRADE;3

Look specifically at question 2 - 

Advertising assessment learner response

 WWW: well done for attempting every question in this assessment.

EBI  however, you are not answering or engaging with the questions. you need to use the csps to provide examples/ evaluate.

Q1: 1

Q2: 3

Q3 2

Q4 1 

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 

• Coming out of post-war shortages/rations etc. readily available items such as washing

powder were beginning to make things easier.

• Encouraging women to have a competitive ‘winning’ approach to washing ‘whiteness alone

won’t do’.

• Notions of what a ‘real woman’ was – somebody who looks after the home.

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.

• Excellent analysis of the product that is detailed and critically engages with the

representation of race/ethnicity in the media product.

• Consistently appropriate and effective focus on the representations created by the

product.

• Consistently appropriate and effective use of subject specific terminology throughout

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.

• Consistently appropriate and effective focus on the representations created by the

product.

• Consistently appropriate and effective use of subject specific terminology throughout

BLACKPINK - How You Like That:

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

Teenage girls and young women. Their fans are worldwide but they are particularly big in the Philippines  

2) What audience pleasures are offered by the music video for How You Like That?

Visual pleasure: the video features stunning visual effect colourful costumes. entertainment: The dynamic and energetic dance routines, along with the dramatic storyline and captivating set designs, offer entertainment value to the audience. and many more

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

1. The opening shot of all four members of BLACKPINK together, looking fierce and powerful. This moment would appeal to fans because it showcases the group's unity and strength. 2. Any close-up shots of the individual members, especially when they are showcasing their unique personalities and talents. BLACKPINK fans are particularly drawn to the individual charms of each member, so these moments would resonate with them. 3. Any scenes of the group performing their signature powerful and synchronized dance moves. BLACKPINK is known for their impressive choreography, and fans love to see them in action. These moments would undoubtedly appeal to their fans.

4) How was the How You Like That music video marketed and promoted to the audience?

help artists promote their songs, reach new audiences, and generate buzz on social media. 

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-Pop idols are used as marketing tools to influence their fans actions and consumption.

Industry

1) How were BLACKPINK formed and what records have they broken?

12 Guinness World Records throughout the years.

2) What other successful artists have YG Entertainment created? You may need to Google this.

2NE1

BLACKPINK

BIGBANG

TREASURE

WINNER

Big Mama

SECHSKIES

1TYM

AKMU

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

 revolutionized music production, distribution, and consumption.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

K-pop is the genre that ate the world whole. Acts like BTS, Blackpink, Twice and TVXQ are not just some of the biggest acts within the genre – they are some of the biggest acts in the world. There is a lot that other artists can learn from how K-pop markets itself, how its acts engage with their fans and why trans-media marketing underscores everything they do. 

5) How are UK-based music videos regulated and what types of content require warnings? 

bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.

Heat case study: blog tasks

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

Celebrity News and Gossip: Heat is known for providing exclusive updates on celebrity lifestyles, fashion, and behind-the-scenes stories.

Entertainment Coverage: The magazine often includes in-depth features on popular TV shows, movies, and music, keeping readers informed about the latest in entertainment

Lifestyle and Fashion Tips: Heat offers readers advice on fashion, beauty, and general lifestyle trends, often focusing on how to replicate celebrity styles.

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

Heat, in the context of romance novels, refers to the intensity and explicitness of sexual content. It acts as a way for readers to understand what to expect in terms of physical intimacy within a story, from little to no physical intimacy

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

TV and Film Coverage: Heat often features the latest updates on popular TV shows, movies, and streaming content, including reviews, interviews, and previews

Lifestyle and Health: The magazine provides tips on wellness, fitness, beauty, and general lifestyle trends, giving readers advice on how to improve their daily lives.

Fashion and Beauty: Heat frequently includes sections on the latest fashion trends, beauty tips, and product recommendations, often inspired by celebrity styles.

Reality TV Coverage: Heat has a strong focus on reality TV shows, providing coverage of contestants, behind-the-scenes scoops, and the latest updates on popular reality series.

Humor and Puzzles: To balance the more serious content, Heat includes lighthearted features, quizzes, and puzzles for entertainment.

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

Heat magazine's audience is primarily women aged 18-35, mostly from middle to upper-middle class backgrounds. They are interested in celebrity gossip, reality TV, fashion, beauty, and entertainment. The readers are media-savvy, active on social media, and enjoy staying up-to-date with trends. They seek escapism, love discussing pop culture, and value entertainment in their lifestyle.