Advertising assessment learner response

 WWW: well done for attempting every question in this assessment.

EBI  however, you are not answering or engaging with the questions. you need to use the csps to provide examples/ evaluate.

Q1: 1

Q2: 3

Q3 2

Q4 1 

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 

• Coming out of post-war shortages/rations etc. readily available items such as washing

powder were beginning to make things easier.

• Encouraging women to have a competitive ‘winning’ approach to washing ‘whiteness alone

won’t do’.

• Notions of what a ‘real woman’ was – somebody who looks after the home.

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.

• Excellent analysis of the product that is detailed and critically engages with the

representation of race/ethnicity in the media product.

• Consistently appropriate and effective focus on the representations created by the

product.

• Consistently appropriate and effective use of subject specific terminology throughout

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.

• Consistently appropriate and effective focus on the representations created by the

product.

• Consistently appropriate and effective use of subject specific terminology throughout

BLACKPINK - How You Like That:

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

Teenage girls and young women. Their fans are worldwide but they are particularly big in the Philippines  

2) What audience pleasures are offered by the music video for How You Like That?

Visual pleasure: the video features stunning visual effect colourful costumes. entertainment: The dynamic and energetic dance routines, along with the dramatic storyline and captivating set designs, offer entertainment value to the audience. and many more

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

1. The opening shot of all four members of BLACKPINK together, looking fierce and powerful. This moment would appeal to fans because it showcases the group's unity and strength. 2. Any close-up shots of the individual members, especially when they are showcasing their unique personalities and talents. BLACKPINK fans are particularly drawn to the individual charms of each member, so these moments would resonate with them. 3. Any scenes of the group performing their signature powerful and synchronized dance moves. BLACKPINK is known for their impressive choreography, and fans love to see them in action. These moments would undoubtedly appeal to their fans.

4) How was the How You Like That music video marketed and promoted to the audience?

help artists promote their songs, reach new audiences, and generate buzz on social media. 

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-Pop idols are used as marketing tools to influence their fans actions and consumption.

Industry

1) How were BLACKPINK formed and what records have they broken?

12 Guinness World Records throughout the years.

2) What other successful artists have YG Entertainment created? You may need to Google this.

2NE1

BLACKPINK

BIGBANG

TREASURE

WINNER

Big Mama

SECHSKIES

1TYM

AKMU

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

 revolutionized music production, distribution, and consumption.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

K-pop is the genre that ate the world whole. Acts like BTS, Blackpink, Twice and TVXQ are not just some of the biggest acts within the genre – they are some of the biggest acts in the world. There is a lot that other artists can learn from how K-pop markets itself, how its acts engage with their fans and why trans-media marketing underscores everything they do. 

5) How are UK-based music videos regulated and what types of content require warnings? 

bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.

Heat case study: blog tasks

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

Celebrity News and Gossip: Heat is known for providing exclusive updates on celebrity lifestyles, fashion, and behind-the-scenes stories.

Entertainment Coverage: The magazine often includes in-depth features on popular TV shows, movies, and music, keeping readers informed about the latest in entertainment

Lifestyle and Fashion Tips: Heat offers readers advice on fashion, beauty, and general lifestyle trends, often focusing on how to replicate celebrity styles.

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

TV and Film Coverage: Heat often features the latest updates on popular TV shows, movies, and streaming content, including reviews, interviews, and previews

Lifestyle and Health: The magazine provides tips on wellness, fitness, beauty, and general lifestyle trends, giving readers advice on how to improve their daily lives.

Fashion and Beauty: Heat frequently includes sections on the latest fashion trends, beauty tips, and product recommendations, often inspired by celebrity styles.

Reality TV Coverage: Heat has a strong focus on reality TV shows, providing coverage of contestants, behind-the-scenes scoops, and the latest updates on popular reality series.

Humor and Puzzles: To balance the more serious content, Heat includes lighthearted features, quizzes, and puzzles for entertainment.

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

Heat magazine's audience is primarily women aged 18-35, mostly from middle to upper-middle class backgrounds. They are interested in celebrity gossip, reality TV, fashion, beauty, and entertainment. The readers are media-savvy, active on social media, and enjoy staying up-to-date with trends. They seek escapism, love discussing pop culture, and value entertainment in their lifestyle.

Magazines: Tatler CSP

 Media language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

The use of serif fonts on the cover of tattler establishes a sense of  timelessness and authority, evoking a high-end classic aesthetic. 

2) How do the cover lines appeal to the Tatler target audience?

It constructs women as being to look fashionable, to travel and to go to the right of parties. 

3) What are the connotations of the Tatler colour scheme on this particular front cover?

The color scheme of Tatler magazine's front cover often carries specific connotations related to luxury, sophistication, and exclusivity. Without seeing the specific cover you're referring to
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Emma Weymouth, i think shes on the cover to show what it is about

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

The british upper and upper-middle classes, and people interested in relevant society events.

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

4) Are there any stereotypes being reinforced or subverted? How? Why?

Recent media and advertising have both reinforced and challenged stereotypes. For example, children's shows like Peppa Pig depict construction workers as muscular men, which can discourage girls from considering such careers. Spain's government has criticized these portrayals, highlighting the need to attract more women to the transport sector.

Media assessment 2 learner response

 WWW: Some attempt made to analyse the unseen media products. You can recall some film industry work but not all correct

EBI: It is clear that you need to prepare more for media assessments to many mistakes e.g. denotation + connotation. 

8/34 GRADE : 2

2) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question:

Q1:0
Q2:0
Q3:3
Q4: 0
Q5:0
Q6:5

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here.

I think I didn't get full marks as I didn't detail it properly and didn't add the correct information for the questions.

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.

I do not think I successfully wrote about both preferred and oppositional readings as I only got 3 marks and this was because I did not refer back to the negotiated reading, oppositional reading and preferred reading.

4) Now look at question 4. Write a definition of vertical integration plus the benefits of it listed in the mark scheme to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.

Women may be insulted by the lack of femininity in the advert or find the

image derogatory. They may think that the woman does not promote

5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question. 

Galaxy 'Chauffeur' advert: blog tasks

 1) What key conventions of TV advertising can you find in the Galaxy advert?

intertextuality and nostalgia

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

'Why have cotton when you have silk'?

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert?

Audrey represents heritage, classiness and elegance.

4) What is intertextuality?

The relationship between texts, especially literary ones.

5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

Roman Holiday. This advert is set on the luxurious Italian Riviera which creates intertextuality and nostalgia.

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

The donor, The hero, Villain

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

9) What representations of gender can you find in this advert?

Gender stereotypes

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts?

In the 2016 Galaxy chocolate advert featuring a CGI Audrey Hepburn, traditional gender stereotypes are subverted to reflect modern social and cultural contexts. Initially, Hepburn's character appears as a damsel in distress, embodying the classic trope of a woman in need of rescue. However, as the narrative unfolds, she takes control of the situation, offering the male character her hat and directing him to drive, thereby reversing traditional gender roles.

 

Film Industry; Black Widow

 1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above.

Marvel Studios, Walt Disney Studios Motion Pictures

2) What is conglomerate ownership and how does it link to Black Widow?

One company owns a controlling stake in several smaller companies, conducting business separately and independently 

3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?

grossed over $379 million

4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film.

Tie-in products including book, toys, and music were released.

5) What was the production budget for Black Widow and how much did it make at the box office?

$200,000,000 (worldwide box office is 1.9 times production budget)

6) Would you consider Black Widow a successful Hollywood blockbuster? Why?

Black Widows success is difficult to judge due to things going on back then and because of Covid 19 paramedic. 

7) Who regulates the film industry in the UK?

The British Board Of Film Classification 

8) What age rating was Black Widow given? Why?

12+ as they thought it would've been something good for kids but people made a fuss about what there children thoughts were on it.

9) Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing? 

10) What other interesting details can you pick out of the article about Black Widow marketing? For example, you may want to make a note of some statistics, ratings or how they used TikTok influencers to help promote the film.

Based on the marketing budgets for other Marvel films, it can be estimated that the marketing budget of 'Black Widow' was in the ballpark of $100 million, or less than half the marketing budget of 'Avengers: Endgame'.