Industries: Ownership and control

 1) What is a conglomerate in the media industries?

A big organisation that owns different types of media companies. 

2) What is a subsidiary?

Something fully owned or partially controlled by another company.

3) What are the benefits for media companies of vertical integration?

Greater economies, lower variable production and quality concerns. 

4) What are the benefits for media companies of horizontal integration?

Increasing market share, reducing competition and creating economies. 

5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you.

vertical integration, horizontal integration and convergence.

6) What is convergence and what device has changed the relationship between audiences and producers?

 devices like smartphones has ruined the relationship between audiences and producers. 

Now read this article about Facebook’s acquisition of Instagram and answer the following questions:

7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible

Facebook as its own admission saw Instagram as a threat that could potentially siphon business away from Facebook. 

Now read this BBC article on Disney buying 21st Century Fox. 

8) What is the name of the media billionaire who used to own Fox?

Rupert Murdoch 

9) List 10 companies that are part of the Disney media empire. The graphic below will help you. 

• Walt Disney Pictures, Walt Disney Animation Studios, Pixar, Marvel Studios, Lucasfilm, 20th Century Studios, 20th Century Animation, and Searchlight Pictures.

10) Why did Disney buy Fox - what are the benefits? These benefits are particularly discussed towards the end of the article. 

Allowing it to broadcast its content on Disney+ and broaden its movie genres.

Blog feedback

 

Audience Effects Theory

1) Write a definition of a passive audience: The animals in the water all swam together, and animals that people think rarely exist were also in the water and there was also many different fish together.

2) Write a definition of an active audience: many of the fishes have been swimming together, many of the different type of natures animals came out of different spots and discover more around the sea.

3) Write a definition of the hypodermic needle theory: 

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 

INFORMATION/SURVEILLANCE: Media text - The Times newspaper
 > Why: It tells audiences important information about politics, the world and more.

PERSONAL IDENTITY: 
 > Why:  

DIVERSION/ENTERTAINMENT: 
 > Why: 

RELATIONSHIPS:
 > Why: many different animals together

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

Demographics and Psychographics

1) What information do media companies use to create a demographic profile of their audience?

age, gender, income, education, and occupation

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

it makes it easier for you to reach your target customer

3) What are the seven different Psychographics groups? 

lifestyle, personality, values, focus groups, interests, and interviews.

4) Write a brief summary of what each Psychographic group is seeking or motivated by.

Motivations can be defined as the underlying reasons or desires that drive individuals to take specific actions or make certain choices . In the realm of psychographic profiling, identifying and understanding these motivations is essential for businesses to effectively target and engage their target audience.

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

I think I belong in interests as it does depend on what the person likes and prefers. I also think focus groups, as focusing in things can lead u somewhere really good and somewhere u also want to be.

Reception theory

 1) What is the preferred reading of a media text?

When the producer picks and chooses how they want there audience to view the media text.

2) What is the oppositional reading of a media text?

The viewer completely rejects and intended message and instead proposes a new, resistant reading

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

It shows us the teenagers act very dangerously and want our thoughts on what this can do and show other teenagers this and see if they easily get influenced.

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

Young people reject this as they do not wanna get influenced in doing these type of stuff which can lead them to have people suffering or in dangerous positions. 

PREFFERED: The preferred reading for the McDonalds image is many others enjoy eating things from outside.

They decided to create something new and try getting many more peoples attention and see if they're interested in something new.

NEGOTIATED: The negotiated reading for the McDonalds image is, many others want to try and put there thoughts and opinions on new things. As this goes on they decide to invent something new.

OPPOSITIONAL: The oppositional reading for the McDonalds image is people dont want the same exact thing that's already been created in other fast food stores.

Media assessment 1: Learner response'

1. WWW: A positive start to Media Studies – well done for completing mostly all your blog work! Your fruit bowl is creative and well designed and showcases your technical ability. Your Mise-en-scene blog post where you analysed the opening of the Stranger Things clip is detailed and this is the level of analysis required for this subject

EBI: Ensure you use the Snipping Tool to screenshot the camera shots of the shots that you identified in the Doctor Who clip. Also, complete any extension work for the blog posts if you wish to ensure you receive a top grade in the subject.

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 
Q2: 
Q3: etc.

3) Identify one of your stronger questions. Why did you do better on this question? Use the mark scheme to help you with this.

4) Identify one of your weaker questions. Why did you score lower on this particular question? Use the mark scheme to help you with this.

5) Finally, write a new, detailed paragraph for Question 3 - the unseen text 12 mark question. Use the mark scheme to identify anticipated content you can add to your response and make sure you refer to the text and write in detail.

Minority Report clip

 1) Pick three aspects of camera movement in the Minority Report clip. Identify the type of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience.

tilt; When the guy was on the bed the camera slightly started to tilt up and down and also to the side, showing what positions the guy was in due to the intense things happening which lead to danger and horrific things going on. 

pan: This image shows how bothy of them were fighting and and how the movement moved to both left and right. this created the feeling of action, how the characters were doing things in speed which had the pan movement follow and follow the action.

two shot: This movement viewed two of the characters together in the frame clearly, showing there whole body and what they was doing. This movement suggests there was something tragic about to happen, due to the way things were going on. 

2) Pick two aspects of editing in the Minority Report clip and write about what effect it has on the audience.

The affect it has on the audience is strange as everything in this video happens so intensely and maybe can lead the audience confused as they do not know why they are all after the guy, everything in this clip happens so fast, many people maybe couldn't of been able to catch up. 

3) Finally, revise last week's work on camerawork by picking out two shots or camera angles in the clip that communicate meaning to the audience.

two shot: This can show 2 characters simply in the frame clearly, showing there whole body.

pan: how the person follows the exact direction such as left and right or up and down following there exact movements.

Extension task

Linked above is a video from Studio Binder on camera movements - read their webpage on this topic and you'll learn about this in even more detail.

You can then look at their section on editing.