Newspapers: Daily Mirror - Language and Representations

 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP):

Masthead:  name and logo of newspaper 
Pug: graphic device often shaped like a sticker 
Splash Head: The largest headline on the front page
Slogan: A short, catchy phrase that sums up the newspaper’s mission, values, or target identity.
Dateline: A line of text that identifies the date and sometimes the location of the publication or story.
Byline: A line of text that gives the name of the journalist who wrote the story, sometimes including their job title or location.
Standfirst: An introductory paragraph that adds more detail than the headline

2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about.

The main story in the February 1, 2022 edition of the 

Daily Mirror Close Study Product (CSP)

 focuses on the "Partygate" scandal involving the Conservative government and Prime Minister Boris Johnson. You can read the full analysis at Daily Mirror.

3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers?

In the 

Daily Mirror Close Study Product (CSP)

 edition from February 1, 2022, the smaller celebrity story, sometimes referred to as a "pug" or a promotional "puff," focuses on the singer Adele. More information is available on the Daily Mirror website

4) Why is the choice of news stories, content and page design on the Mirror CSP front page typical of a tabloid newspaper?

The choice of news stories, content, and design on the Daily Mirror CSP front page (February 1, 2022) is typical of a tabloid newspaper 

5) What is the balance on the Daily Mirror front page between images, headlines and text?

The balance on the Daily Mirror CSP front page (February 1, 2022) is heavily skewed toward visual impact, prioritizing a large central image and bold headlines over dense body text. This layout is a defining characteristic of a tabloid "red top" designed for rapid consumption and high newsstand visibility

Representations

1) What political party does the Daily Mirror support? Is there any evidence to support this in the CSP pages we have studied?

Target Audience Appeal: The content focuses on issues like social inequality and government accountability, which directly align with the values of its traditional left-wing, working-class readership.

2) How does the Daily Mirror represent the Post Office in the CSP pages? Why do you think they present them in this way?

Based on the Close Study Product (CSP) pages and typical editorial stance of the Daily Mirror, the Post Office is represented as a negligent, heartless, and obstructive institution that ruined the lives of innocent working-class people

3) How is Fujitsu represented in the Daily Mirror CSP pages? Look particularly at the use of images on the front cover and the section on Fujitsu on the inside page. Give detailed answers with evidence from the CSP pages.

Based on analysis of The Daily Mirror Close Study Product (CSP) pages, Fujitsu is represented negatively as a "villain" within the Post Office Horizon scandal coverage, focusing on corporate accountability and the financial and human costs of its technology

4) How are the Conservative Party represented in the Daily Mirror? Again, provide evidence from the CSP pages to support your answers.

The Daily Mirror, a left-wing tabloid, presents the Conservative Party negatively, often portraying them as corrupt, incompetent, and out-of-touch, as evidenced by CSP examples focused on Boris Johnson.

5) Read the main articles on the inside pages. How are different people, groups and organisations represented in the Daily Mirror? Does this reinforce or subvert the stereotypes we usually see in the media?

The 

Daily Mirror

 typically presents a left-wing, pro-Labour stance, identifying with a working-class perspective and often framing itself as representing ordinary people against the wealthy.