1) What key conventions of TV advertising can you find in the Galaxy advert?
intertextuality and nostalgia
2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.
'Why have cotton when you have silk'?
3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert?
Audrey represents heritage, classiness and elegance.
5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
4) What is intertextuality?
The relationship between texts, especially literary ones.
5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
Roman Holiday. This advert is set on the luxurious Italian Riviera which creates intertextuality and nostalgia.
6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven).
6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven).
The donor, The hero, Villain
7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented.
9) What representations of gender can you find in this advert?
Gender stereotypes
10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts?
In the 2016 Galaxy chocolate advert featuring a CGI Audrey Hepburn, traditional gender stereotypes are subverted to reflect modern social and cultural contexts. Initially, Hepburn's character appears as a damsel in distress, embodying the classic trope of a woman in need of rescue. However, as the narrative unfolds, she takes control of the situation, offering the male character her hat and directing him to drive, thereby reversing traditional gender roles.
